Located on a prominent corner of the Hong Kong Plaza retail and commercial development, this store is Tiffany & Co’s Shanghai flagship.

The façade’s upper portion, a rectangular box housing the third through the fifth floors, is wrapped with a reflective veneer of opaque glass and dotted with sparkling LED lights.  This large-scale symbolism catches shoppers’ eyes from blocks away on Huai Hai Road and establishes a recognizable presence in the bustling urban landscape.

The lower portion of the façade, however, is attuned to the street level and provides a contrast to the electronic surface architecture above.  Here, layered materials and sophisticated details create drama and excitement at the human scale.  An orthogonal tapestry of clear, bronze-fluted, and bronzed glass panels allow diffused glimpses into the world of Tiffany & Co.

Inside the boutique, glass fluting, silver leaf, limed oak and lacquer panels are exquisitely composed in a fresh interpretation of the brand’s rich history.  Many of the interior surfaces, fabricated of various types of glass, were further enriched through innovative methods of traditional artisan techniques, such as èglomisè, silver leaf and glass etching.  A graceful curving staircase of marble, wood, and bronze ascends through the space and encircles a crystal glass chandelier.

New and exciting display techniques highlight innovative ways to tantalize and excite the Tiffany customer and create a more dynamic selling experience – all of which echo the brand’s rich craftsmanship and quality while ushering it into a fresh new era.