Witchery, a sophisticated Australian clothing company known for their progressive merchandise, smart advertising, and refined graphic presentation sought a retail image that would capture their overall design savvy, level of quality, and style.

A fusion of stylistic elements, the design contrasts the modern “loft” envelope with refined furniture and residential touches. Discrete settings organize the space and clarify the different groupings of the collection. Each zone has a distinct character, yet due to the cohesive color scheme, one flows easily to the next.

The layout highlights the accessory merchandise, a growing category for the highly successful brand. The various categories – leather goods, shoes and jewelry – occupy the “heart,” or central portion, of the retail floor and are complemented by an artful mix of fixtures, furniture, and decorative lamps. This eclectic combination creates the perfect warm and relaxed ambiance.

Sensuous materials, such as bamboo, leather, suede, and a variety of light and dark woods are offset by gleaming mirror-polish stainless steel and gloss white lacquer. This luxurious blend of shapes, textures, and materials is deftly used to create a sophisticated, contemporary setting – elegant but not overly studied.